Nollywood actress Iyabo Ojo has sparked reactions online after sharing a video of herself dancing while promoting her forthcoming movie, The Return of Arinzo, scheduled to hit cinemas across the country in April.
The actress, who is a mother of two, posted the clip on Instagram as part of the film’s publicity campaign, making it clear that she intends to use any effective strategy to draw attention to the project.
S̲e̲e̲/̲W̲a̲t̲c̲h̲|̲ ̲T̲h̲e̲ ̲F̲u̲l̲l̲ ̲V̲i̲d̲e̲o̲ ̲o̲f̲ ̲T̲h̲e̲ ̲A̲r̲t̲i̲c̲l̲e̲ ̲H̲e̲r̲e̲ ̲N̲o̲w̲ ̲|̲ ̲I̲t̲’̲s̲ ̲D̲e̲l̲e̲t̲e̲d̲ ̲O̲n̲ ̲S̲o̲c̲i̲a̲l̲ ̲M̲e̲d̲i̲a̲.̲
Her post comes amid ongoing debates in the Nigerian film industry about the use of dancing as a marketing strategy for movies.
Earlier reports noted that filmmaker Kunle Afolayan criticised the trend of dancing to promote films, stating that he would not prioritise cinema earnings if they did not bring substantial returns. Actress and filmmaker Funke Akindele later responded, advising him not to allow jealousy to distract him.Read The; Complete Original.