Nigerian rapper and music executive, Olamide, has explained that being a record label executive is much easier for him than being an artist...READ FULL; ORIGINAL POST; FROM SOURCE.
The YBNL boss explained that being an artist makes him understand the feelings and behaviours of the artists under his label.
Olamide spoke in a recent interview with popular YouTuber, Korty EO.
He said, “It’s way much easier for me being a music executive than an artist because I’m an artist so I’ve an understanding of the needs of creatives.
“I know the way we think, I know the way we see things. I know when we are in an element. I know when we want to run mad. I know when we are getting high on our supply. I know when we are getting high on the fame, life, money and success. So, it’s easier for me to deal with creatives. I try not to bite more than I can chew.”
On the controversy about rappers switching into singing, Olamide said, “You can’t box me and call me a rapper— I love music.”