Utweets
Omoyele Sowore has discussed how the ever-changing nature of digital publishing has impacted the revenue generated by Sahara Reporters, a news agency he founded. Sowore, a former presidential candidate of the African Action Congress (AAC), revealed this in an interview on the Honest Bunch Podcast over the weekend. ...READ THE FULL STORY FROM SOURCE ↔️
The activist was responding to a question about the management and funding of the online platform that he established in 2006.
He mentioned that the platform had been operating independently without advertisements for over a decade until he recently allowed public advertorials.
“When it comes to media, one of the challenges that media owners face is revenue. By protecting the revenue aspect, you can remain independent if that is your goal. There are many platforms that are created for various reasons,” Sowore explained.
He continued, “Initially, Sahara did not rely on any advertisements from government or media agencies because those ads often came with strings attached.”
Regarding how they sustained the platform, he said he said: “Where we didn’t have like big staff, because we knew we could not afford to pay them at the beginning. And then later on, of course, to protect the brand, we were seeking support from foundations who had no interest in Nigeria to support the work. And so that was how Sahara grew and became unbiased. And we protected that. But it’s a constant struggle.
Do You Want To See The Video Of This Content? Click Here, The Full .Video IS HE.RE: Don’t Forget to visit the website for more fresh and original updates To Watch The Video. 👉 …Viêw _More. Also Here Thanks. Because of the evolving nature of, you know, digital publishing. And also the economy. And the economic situation in the country, or even outside the country. Because I remember at a point, Saraha was making up to $50,000 per month of Google ads. But all of that has more than disappeared. Because Google is spending less on ads that are not generating for that.
Sahara Reporters is a news agency based in New York City that focuses on promoting citizen journalism by encouraging everyday people to report stories about corruption, human rights abuses and other political misconduct in Africa, with special focus on Nigeria.>READ THE FULL STORY FROM SOURCE ↔️
